The brand

Wear the shop.

Apparel and grooming from AfterMath. Limited runs — when a drop is gone, it is gone.

Featured brand

The SoLucky clothing brand, out of the shop. Heavyweight black cotton with the clover wordmark.

Shop site

Shop SoLucky

Fleece-lined pullover, embroidered mark.

$65

Buy

Structured six-panel with raised stitch.

$30

Buy

Shop favorite

Waxed canvas, the one the crew actually wears.

$55

Buy

Cedar and citrus. Made for the hot-towel finish.

$22

Buy

Five weatherproof shop stickers.

Buy

SoLucky is live and linked. The remaining five need product photos, names, prices and store URLs.

New drops hit Instagram first.